![]() The ties with Facebook have obviously given Instagram-created content an extra boost on Web as well. Nearly everything you can do from the mobile app you can do from the Web app (you cannot upload, filter, and post content, so some things still are smartphone-sacred, nor is there a search and discovery feature). After being bought by Facebook, the tip-toeing into desktop domain began: First, profile editing abilities and the simplest of viewing options then Web profiles this was followed by feeds, and most recently by the ability to embed photos and videos all over the Web. For the first two years of its existence, it was only accessible via mobile (and for much of that, iOS only), save for third party apps. Instagram is an interesting case study of the mobile-only to mobile-first crossover. While these aren’t the only mobile apps, they are ones that would traditionally show up on your desktop browser and each represent an interesting challenge and uniquely address Web. ![]() At this point, only Path remains mobile-only, while the other two now fall under the “mobile-first” distinction. These mobile-first apps won’t show their whole deck, just a peek of usability to reel you in.A handful of very successful apps are responsible for the initial mobile-only future hysteria – Instagram, Path, and Flipboard chief among them.
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